App Failing? 10 User Engagement Metrics to the Rescue
Today, 25% of mobile apps are used only once before they are forgotten or uninstalled. The apps that dodge deletion lose 77% of daily active users by the end of the third day. That’s a lot. How can you avoid this or similar faith? You can track key app engagement metrics. Measuring the number of active users, retention rate, and conversions is not only for the winners. This is not about attracting new users with fancy numbers (although you can do that, too). More importantly, these insightful engagement metrics can help you make a really successful app. Engagement metrics are invaluable for monetizing your app.