No Ads, More Cash: How to Monetize Your App Without Them
Ads can sometimes be a great source of revenue for an app with tons of casual users who don’t have an intent to pay—like Facebook. However, it pays to think twice about whether your app falls into that category. In today’s market, for an app that solves a problem, like a utility app, charging for a subscription can be a godsend. This is because there is a hidden cost to ads: They make your app look and feel cheaper. Using in-app purchases is not only a perfectly ethical choice, but it can positively impact your users’ experience in the app—the part you spent most of your time and money building.