Our Blog

The Startup of Modern Startups

We communicated with over 472 founders of failed or closed startups across the globe and asked about their harrowing experiences and what were the painful Peebles in their shoes behind their failed ventures.

Idan Walleron ·22 min read

How to sell my app to a company for Big Bucks?

You have developed a mobile app on your own, but you’ve come to the point where it’s time to move on. Selling and marketing your app can be a difficult process if your app is not a top-charting app. The ideal situation is a thriving app with solid revenue with an ARPDAU of at least $0.05 and D1 user retention of at least 50% and a growing user base. Not every app has this luxury, but your app can still be an attractive buy for investors.

Dima Kaysinon ·8 min read

6 Things That Can Go Wrong In Firebase A/B Testing

A/B testing is a powerful tool for mobile app developers who want to optimize their user experience and increase conversions. Firebase, Google's mobile and web app development platform, makes it easy to run A/B tests on your app and measure their impact on user behavior. However, there are several key things to remember when running A/B tests with Firebase to ensure that your results are accurate and meaningful.

Dima Kaysinon ·9 min read

Recipes for Preparing Raw Firebase Events in Big-query

Firebase / Google Analytics allows you to export raw event data to Bigquery, Google's data warehouse platform. Bigquery supports a SQL dialect called GoogleSQL (previously known as StandardSQL). Having access to full unabridged data of your users' events is great if you want to customize your analytics layer and obtain in-depth insights into your users' behavior.

Idan Walleron ·31 min read

How to sell my app online?

Are you a mobile app developer who is looking to sell your app online but aren't sure where to start? Look no further! Our essential guide to selling your mobile app online will cover all the key steps you need to take in order to successfully market and sell your app.

Amit Carmion ·1 min read

Our very own Pietro Messineo at the plSwift 22 convention

on Securing iOS applications with SSL pinning, server certificates, objection and frida, why you should use TrustKit and more!

Idan Walleron ·12 min read

How to sell my iOS App?

Many iOS developers ask: "how can I make money with my apps"

Idan Walleron ·8 min read

How to sell my Android App?

Amit Carmion ·1 min read

Tal Turpaz, our Head of Acquisitions, at the Israeli Mobile Summit 2022

Tal shares his views on industry trends, the rise of influencers and UA in new, original ways.