Read, Watch and Listen.
Idan Waller10 min readWhy Apple Fiscal Calendar is Screwing Your Payouts
Are you an up-and-coming Apple developer? Apple calculates and pays out App Store revenue to developers based on a special fiscal calendar. Apple’s 4-4-5 calendar model is not the same as a regular calendar. You need to know when to expect the next payment to plan your cash flow and budget, allocate this month’s or year’s resources, and buy yourself something nice.
Idan Waller18 min readMiss These 11 App Marketing Events in 2025 and Lose Out
The most successful professionals in your industry attend top app growth events to stay informed and give you a chance to learn about current and future trends from your favorite app experts and the thought leaders who inspired them. App marketing conferences allow you to meet potential partners, make valuable connections, and acquire state-of-the-art solutions before they hit the market.
Idan Waller24 min read20 Must-Attend App Development Conferences in 2025
Is it that time of year again? Every January, my app dev colleagues and I sync our event calendars and try to register for as many conferences as humanly possible. Why do we pack our bags and fly in the era of online courses? There are many reasons, but let me name three: learning, networking, and traveling. 2024 was a great year for app development. Most of us were busy with IoT integrations, 5G rollouts, and mobile commerce. We’ve seen a few exciting challenges, too, mainly in the domain of foldable devices and on-demand apps. And, of course, we can’t speak about app development without mentioning AI. So, what’s next? You can keep scrolling, or you can book a ticket and go see yourself. The following 20 app development conferences and events will bring together the best of the best from the industry and give them a platform to explore the future of mobile app development. I, for once, can’t wait to be there.
Idan Waller25 min readTop App Monetization Metrics you Should Know Already
If you have an app idea that you want to turn into a profit, you need to get comfortable with numbers. That’s why app developers rely on metrics to tell them what’s going to make money and what’s not worth their time. App monetization and revenue metrics could be tricky if you are a beginner, but that’s why we’re here. This article will explain everything you need to know about matching a pricing model to an app type, choosing freemium over subscription and paid apps, and learning to use and analyze key benchmarks. Here’s all about app monetization metrics that help drive revenue.
Idan Waller32 min readApp Failing? 10 User Engagement Metrics to the Rescue
Today, 25% of mobile apps are used only once before they are forgotten or uninstalled. The apps that dodge deletion lose 77% of daily active users by the end of the third day. That’s a lot. How can you avoid this or similar faith? You can track key app engagement metrics. Measuring the number of active users, retention rate, and conversions is not only for the winners. This is not about attracting new users with fancy numbers (although you can do that, too). More importantly, these insightful engagement metrics can help you make a really successful app. Engagement metrics are invaluable for monetizing your app.
Dennis Lysenko21 min readNo Ads, More Cash: How to Monetize Your App Without Them
Ads can sometimes be a great source of revenue for an app with tons of casual users who don’t have an intent to pay—like Facebook. However, it pays to think twice about whether your app falls into that category. In today’s market, for an app that solves a problem, like a utility app, charging for a subscription can be a godsend. This is because there is a hidden cost to ads: They make your app look and feel cheaper. Using in-app purchases is not only a perfectly ethical choice, but it can positively impact your users’ experience in the app—the part you spent most of your time and money building.
Idan Waller17 min readHow to Value an App Without Losing Money
Along the same lines, the MCRO portal acknowledges in its article "How much money can an app make you in 2022?" that an application ranked in the first 200 places in an app store generates around $82,500 per day. For this reason, you must be aware of the importance of accurately assessing an application’s value. In this article, we will review and shed light on several of the fundamental factors that you will have to take into account if you want to sell your application and obtain the highest possible profit margin.
Idan Waller35 min readHow to Sell my App to a Company for Big Bucks?
You have developed a mobile app on your own, but you’ve come to the point where it’s time to move on. Selling and marketing your app can be a difficult process if your app is not a top-charting app. The ideal situation is a thriving app with solid revenue with an ARPDAU of at least $0.05 and D1 user retention of at least 50% and a growing user base. Not every app has this luxury, but your app can still be an attractive buy for investors.
Startup Failure Analysis Report
We communicated with over 472 founders of failed or closed startups across the globe and asked about their harrowing experiences and what were the painful Peebles in their shoes behind their failed ventures.
Dima Kaysin8 min read6 Things That Can Go Wrong In Firebase A/B Testing
A/B testing is a powerful tool for mobile app developers who want to optimize their user experience and increase conversions. Firebase, Google's mobile and web app development platform, makes it easy to run A/B tests on your app and measure their impact on user behavior. However, there are several key things to remember when running A/B tests with Firebase to ensure that your results are accurate and meaningful.
Dima Kaysin9 min readRecipes for Preparing Raw Firebase Events in Big-query
Firebase / Google Analytics allows you to export raw event data to Bigquery, Google's data warehouse platform. Bigquery supports a SQL dialect called GoogleSQL (previously known as StandardSQL). Having access to full unabridged data of your users' events is great if you want to customize your analytics layer and obtain in-depth insights into your users' behavior.
Idan Waller24 min readHow to Sell my App Online?
Are you a mobile app developer who is looking to sell your app online but aren't sure where to start? Look no further! Our essential guide to selling your mobile app online will cover all the key steps you need to take in order to successfully market and sell your app.
Amit Carmi1 min readOur very own Pietro Messineo at the plSwift 22 convention
on Securing iOS applications with SSL pinning, server certificates, objection and frida, why you should use TrustKit and more!
Idan Waller37 min readHow to Sell my iOS App?
Many iOS developers ask: "how can I make money with my apps"
Idan Waller28 min readHow to Sell my Android App?
Amit Carmi1 min readTal Turpaz, our Head of Acquisitions, at the Israeli Mobile Summit 2022
Tal shares his views on industry trends, the rise of influencers and UA in new, original ways.