Our very own Pietro Messineo at the plSwift 22 convention

Tal shares his views on industry trends, the rise of influencers and UA in new, original ways.

Learn how to query and analyze raw Firebase event data in BigQuery with practical SQL recipes for filtering dates, extracting parameters, and calculating key app metrics.

See how Duolingo, Nike & others use app gamification examples to boost retention.

Understand Apple's 4-4-5 fiscal calendar and avoid payout surprises. Plan revenue, budgets, and launches with confidence.

App marketing conferences allow you to meet potential partners, make valuable connections, and acquire state-of-the-art solutions before they hit the market.

The following 20 app development conferences and events will bring together to explore the future of mobile app development.

If you have an app idea that you want to turn into a profit, you need to get comfortable with numbers. That’s why app developers rely on metrics to tell them what’s going to make money and what’s not worth their time. App monetization and revenue metrics could be tricky if you are a beginner, but that’s why we’re here. This article will explain everything you need to know about matching a pricing model to an app type, choosing freemium over subscription and paid apps, and learning to use and analyze key benchmarks. Here’s all about app monetization metrics that help drive revenue.

Review of the fundamental factors to take into account if you want to sell your application and obtain the highest possible profit margin.

Learn different ways to sell your precious app to a company, including all the tips you need to know in every step.

With these tips in hand, you'll be well on your way to selling your mobile app online with confidence, Understanding every step.

We show you all the ways to sell your iOS app: how to do it, pricing strategies, how to market and more.

A/B testing is a powerful tool for mobile app developers who want to optimize their user experience and increase conversions.

The concept of Startup dates back to the year 1550, but definitely with another name.

Learn all the options available to sell your Android app: how to do it, where to do it, and how much to sell for.

Ads can sometimes be a great source of revenue for an app with tons of casual users who don’t have an intent to pay—like Facebook.

Today, 25% of mobile apps are used only once before they are forgotten or uninstalled. The apps that dodge deletion lose 77% of daily active users by the end of the third day. That’s a lot. How can you avoid this or similar faith? You can track key app engagement metrics. Measuring the number of active users, retention rate, and conversions is not only for the winners. This is not about attracting new users with fancy numbers (although you can do that, too). More importantly, these insightful engagement metrics can help you make a really successful app. Engagement metrics are invaluable for monetizing your app.