Tal shares his views on industry trends, the rise of influencers and UA in new, original ways.

BlueThrone | Tal Turpaz, our Head of Acquisitions, at the Israeli Mobile Summit 2022

Apple’s fiscal calendar follows a 4-4-5 model: 3-month quarters with one 5-week month and two 4-week months

Apple’s year has 364 days, starts last Sunday of September, payouts come 33 days after each fiscal month

Misaligning your reports, cash flow, or promotions with Apple’s fiscal timing can disrupt your finances.

Key alignment checklist: revenue tracking, payout schedule, budgeting, subscription strategy, reports, bookkeeping.

Are you an up-and-coming Apple developer? There’s something you need to know before your first App Store payment—Apple calculates and pays out App Store revenue to developers based on a special fiscal calendar. Apple’s 4-4-5 calendar model is not the same as a regular calendar.

Because your Apple payments may give you headaches if you don’t understand how they work

. You need to know when to expect the next payment to plan your cash flow and budget, allocate this month’s or year’s resources, and buy yourself something nice.

No worries. Here’s everything you need to know about Apple’s calendar.

Apple’s Fiscal Year Structure: How It Works

So, what exactly is Apple’s 4-4-5 calendar model? 4-4-5 refers to the number of weeks in Apple’s fiscal month. To simplify financial payroll and reporting, 

each quarter in Apple’s fiscal year is divided into 3 months

. These months are different from calendar months. Here’s how:

The first month in the quarter has 5 weeks;

Apple’s second month lasts for 4 weeks;

The third month in the quarter also has 4 weeks.

In a 364-day fiscal calendar, each of the four quarters has one 35-day month and two 28-day months.

This is not Apple’s invention. This model is often used by tech companies and retail businesses because it aligns better with most operational cycles and payrolls. It’s also more consistent because each quarter has 13 weeks.

But that’s not all. In addition to this, Apple’s fiscal calendar has other idiosyncrasies. In total, 

there are 5 special rules that you need to understand about the Apple’s calendar

Apple’s year always has 364 days (Every 5th year has an extra week to make up for the difference).

The fiscal year starts on the last Sunday of September.

Every fiscal year has 4 quarters, and every quarter has 3 months.

The first month of each quarter has 35 days (5 weeks). The other two months have 28 days (4 weeks).

Apple payments usually come 33 days after the end of the previous fiscal month.

Are your revenue metrics aligned with Apple’s cycle? If this is all new to you, you need to revisit your financial reports and plan accordingly. This checklist will help you out:

Do you track revenue using Apple’s 4-4-5 calendar model?

Is your cash flow based on Apple’s official payout schedule?

Are your budgets and forecasts based on Apple’s paydates?

Is your subscription strategy aligned with Apple’s quarters?

Do you double-check your reports with Apple’s schedule?

Is your bookkeeping in sync with Apple’s financial reports?

Failing to align with Apple’s fiscal year can have serious consequences for developers, especially when they’re new and trying to make it on the App Store. Let’s help you avoid that.

Surely, this is not the first time you hear about “cash flow headaches” and “serious consequences” in this particular context. But how serious is it, really? Should you be worried?

If you misunderstand payout timing, you may not be able to pay your employees, suppliers, and other expenses on time. You could also miss out on lucrative financial opportunities by scheduling promotions and launches for the wrong dates. But it shouldn’t get worse than that.

Still, these mistakes can hurt your business before it hits financial stability, and that’s always a bad thing. The good news is—once you’re aware of them, they are easily avoidable.

So, try not to make these mistakes when calculating App Store revenue:

1. Mistaking Calendar Month for Fiscal Month

Forget everything you ever knew about measuring time. From now on, you should count your days per Apple’s fiscal month. Once again, the first month in a fiscal quarter has 35 days, while the second and third fiscal months in Apple’s calendar have 28 days. That rarely changes.

2. Expecting Payouts at the End of the Month

Many developers expect Amazon payouts at the end of the month, but that’s not when they arrive. Instead, payments are typically processed up to 33 days after the end of the fiscal month. This means that your revenue for April won’t arrive until the first week of June.

3. Overlooking the 5-Week Month Payment Delay

Every first month has an extra week due to Amazon’s 4-4-5 calendar model. Overlooking the 5-week payment delay can throw off your financial schedule and hurt cash flow. This generally aligns with the first, fourth, seventh, and tenth month but is subject to slight changes.

4. Ignoring Apple’s Holiday-Based Payout Shifts

Amazon usually shifts payments around major holidays like Thanksgiving, Christmas, and New Year’s. Payouts could be delayed this time of year, but they may also arrive early.

5. Not Syncing Promotions with Fiscal Quarters

It is always a good idea to plan product launches and promotions for the beginning of a fiscal quarter. That simplifies revenue monitoring rather than splitting sales across two different quarters. This is not only better for cash flow management but also for performance tracking.

Apple Fiscal Calendar 2025 Month-by-Month

Keeping track of Apple’s fiscal calendar in parallel with your everyday life can be overwhelming. Besides, even if you’re a math genius, calculating your payment cycles yourself leaves room for error. That’s why we’ve created Apple’s 2025 fiscal year calendar for you—and checked it twice.

Before we can correctly calculate the App Store payment schedule for this year, we need to explain one of the main differences between 

Apple’s fiscal calendar and other payment models—the 33-day payout rule

. Although we’ve mentioned it before, it’s critical to explain it in detail.

The 33-day rule refers to the time it takes Apple to process payments for developers after the end of a fiscal month. So, if your fiscal month ends on January 31st, your payment will probably arrive around March 3rd unless there’s a longer fiscal month or a holiday payout delay.

Here’s when you should expect your App Store payments in fiscal 2025:

Why the Apple Fiscal Calendar Matters for Developers

Being in sync with Apple’s calendar isn’t only about avoiding mistakes. It also allows you to improve your revenue by planning your finances, reporting, launches, and promotions better.

For example, launching a new app at the beginning of the first quarter ensures that all revenue from the launch is recorded in the same fiscal quarter. Financial tracking is not only simpler this way, but it is also more accurate and gives you a clearer picture of the post-launch performance.

It’s also important to know that if you launch a new product in November, you won’t receive a payment until January

. If you need fast cash, then the App Store may not be for you.

Knowing when your payments are due is a positive thing for your cash flow because it lets you optimize your revenue timing. If a fiscal quarter ends on September 30th and payments are in by November 2nd, you can plan your budget accordingly to pay expenses and make investments.

When it comes to tax reporting, this is not only beneficial but crucial. For instance, if your fiscal month ends on March 31st, that helps you calculate exactly when you need to report income and expenses for that period. Accurate reporting prevents financial errors and compliance issues.

Getting in sync with Apple’s fiscal calendar allows you to stay on top of your revenue, plan launches like a pro, and keep your tax reporting smooth. It also means you’ll never be caught off guard by split sales or missed payouts. It’ll give you peace of mind and pave your way to success.

Are you selling your app? We help devs track revenue the smart way.

When does Apple’s fiscal year start and end in 2025?

Apple’s fiscal year 2025 has already begun! It started on September 29, 2024, and it will end on September 27, 2025.

Why does Apple use a 4-4-5 calendar system?

The main reason Apple uses a 4-4-5 calendar system is to ensure consistency in financial reports. It’s easier to compare quarters when they are the same length, so this calendar model divides the year into four quarters, each with two 4-week months and one 5-week month.

How do I calculate my App Store payment date?

To calculate your App Store payment date, you need to find the end date of the fiscal month for which you want to calculate the payment and add 33 days to that end date. This is because Apple doesn’t pay out App Store payments at the end of the month but around 33 days after.

Every first month in Apple’s fiscal quarter is 5 weeks long due to the 4-4-5 calendar model. This happens because it helps align the fiscal calendar with the calendar year. The 5-week month is longer for an extra week, which affects the payment schedule.

Is the Apple fiscal calendar different from Google’s?

Apple’s fiscal calendar is not the same as Google’s. Apple uses a 4-4-5 calendar model, while Google follows a standard calendar that aligns with the calendar year. Apple’s fiscal year starts on the last week of September and ends on the last day of September, while Google’s fiscal year runs from January 1st to December 31st.


Are You an Apple Apps Dev? Join Our Newsletter and Learn How to Improve Your App Revenue

Master Your App Revenue Like a Pro

Are you an up-and-coming Apple developer? Apple calculates and pays out App Store revenue to developers based on a special fiscal calendar. Apple’s 4-4-5 calendar model is not the same as a regular calendar. 

You need to know when to expect the next payment to plan your cash flow and budget, allocate this month’s or year’s resources, and buy yourself something nice. 


Understand Apple's 4-4-5 fiscal calendar and avoid payout surprises. Plan revenue, budgets, and launches with confidence.

Why Apple Fiscal Calendar is Screwing Your Payouts

The key events for 2025 are App Growth Summit NYC, MAU Vegas, App Promotion Summit London, and App Growth Summit Singapore.

Attending these conferences allows for networking, learning about the latest trends, and establishing future business relationships.

It is recommended to register in advance, as some events require an invitation.

Among the variety of topics, user acquisition, app monetization, and effective customer retention stand out.

Another year, another MarTech trend. If it feels like you can’t keep up with the rapidly evolving trends and technologies, that’s because most marketers can’t. But there’s something you can do to stay ahead.

most successful professionals in your industry

 attend top app growth events to stay informed. Conferences like App Growth Summit and App Promotion Summit offer you a chance to learn about current and future trends from your favorite app experts and the thought leaders who inspired them.

. App marketing conferences allow you to meet potential partners, make valuable connections, and acquire state-of-the-art solutions before they hit the market. And yes, there’s music and drinks.

Check the 2025 app marketing event calendar for dates, locations, and ticket prices for the most prestigious industry events of the year:

Top App Marketing Conferences in the Americas

: Midtown Loft & Terrace, New York City, NY

: Paddle, Axeptio, Adjoe, Appier, Revenue Cat, StackAdapt, Stream, Adikteev, Advertising.tech, Remerge, RevX, Singular, Smadex, Google, Warner Bros Discovery, NBCUniversal Local, Tinder, FedEx, DoorDash, Audible, Wells Fargo, and 

: Blair Bijou, Kelly Goldthorpe, Rami Kridly, Jenna Klebanoff, Christopher Bagtas, Cathay Rainone, Harsh Alkutkar, Robyn Tang, Yi Gong, Josh Chandley, Mirela Cialai, Joel Parrish, and 

 by filling out a form on the official site.

The 2025 Big Apple version of App Growth Summit is already fully booked, with 25 known speakers and close to 100 leading brands across 2 stages. This year’s agenda features industry insights from app growth exports like Carolyn Bao and Wilson Kriegel and speeches delivered by marketing heads from Realtor.com, The Economist, and Axeptio.

Unfamiliar with App Growth Summit? It is a world-famous gathering of mobile app experts held at more than 10 global destinations, including New York. Discussion topics include everything from app store optimization to data analysis, but there’s a catch: you must be invited to attend.

: AppsFlyer, The App Association, Business of Apps, LinkUnite, Google, Revenue Cat, Adapty Tech Inc, AppTweak, ClearPier, InMobi Advertising, Adikteev, Branch, Gummicube, Reddit, RevU, Zoomd, A4G, AdAction, Addict Mobile, and 

 to see if you qualify for complimentary or paid passes. Registration packages start at USD $1,695 for agencies and USD $2,495 for tech solution/service/platform providers. Free passes for first-party brands/apps, publishers, and other parties are available until April 10.

Known as “the grandmaster of mobile app marketing conferences,” MAU Vegas is one of the world’s top three tech events for app professionals. It offers curated programs for marketers, executives, and technical pros, as well as inspiring networking opportunities for startups and investors in pursuit of innovative solutions.

Last year, the three-day event hosted 83 speakers in 70 sessions and helped attendees make 6,559 app connections. According to the 2024 report, 94% of app professionals say MAU is important to their career, and 88% believe it plays a key part in influencing or controlling purchasing decisions in the US.

: Remerge, Appier, Moloco, Revenue Cat, AppTweak, CleverTap, Digital Turbine, Singular, Smadex, Stream, Vibe, Twitch, Reddit, Adobe, Uber, Bumble, EA, Zynga, DoorDash, Vudu Fandango, LinkedIn, Warner Bros games, Google, Walmart, and 

: Fill out a form on the official site to 

With more than 30 speakers and over 13 sessions, the 2025 iteration of App Growth Summit SF is expected to assemble app marketing specialists and growth experts from some of the most influential brands of our times. Over the years, the San Francisco event has welcomed everyone from Twitch and Reddit to Google and Zoom.

App Growth Summit is a recognized industry convention that nurtures a vibe of excellence and exclusivity. To attend or sponsor the conference, you must pass a strict vetting process and receive an invitation. In addition to that, all vendors and service providers must be sponsors if they want to participate.

: Paddle, Reddit, Stream, Ramped, Spotify, Netflix, Babbel, MyFitnessPal, The Economist, Natural Cycles, AllTrails, Capital One, Zillow, Etsy, NBA, McAfee, CNN, Imprint, Whoop, Dow Jones, Kayak, Scopely, Duolingo, EveryDollar, and 

 Lunch In-Person App/Brand tickets are USD $400, while Launch PRO In-Person tickets (platform, agency, or service provider representatives) cost USD $1,500.

More than 300 app growth professionals attend the App Promotion Summit in New York every year. If you decide to join them in 2025, you’ll get special access to 3 rooms and more than 30 talks about the future of the industry. This year, speakers will address key themes like AI in-app marketing, product-driven growth, and channel diversification.

The App Promotion Summit, which also takes place in London and Berlin, is praised for its friendly atmosphere and top-of-the-class learning environment that prioritizes expert advice, actionable insights, and networking opportunities.

: Edge226, Digital Turbine, Singular, StackAdapt, Stream, Vibe, Adobe, MSNBC, Bumble, DoorDash, Expedia, Peloton, Indeed, Citibank, Fanduel, Tesla, Her, Glo, Mercari, Instacart, Scopely, MyFitnessPal, Storybook, HyperBeard, SciPlay, and 

Expert speakers, curated sessions, and invite-only attendance are three main hallmarks of App Growth Summit, a top industry event that connects thousands of app experts every year, depending on location. More than 20 professionals will share their insights in Austin this year, covering a full range of app growth strategies.

In addition to expert analysis and disruptive ideas, the App Growth Summit Austine also offers a day full of delicious southern food, free drinks from an open bar, and live music performed by local bands in a free-flowing setting where the conversation never stops.

: Gummicube, Paddle, AppsFlyer, Customer.io, Moloco, Reddit, AppTweak, Yodel Mobile, Stream, RevX, ContextSDK, Ramped

: Dmitry Gurski, Sherina Khalidi, Mykhailo Kudla, Giulia Saletto, Steve Toy, Irina Ashkenazy, Asya Kuznetsova, Barbara Schädel, Angèle Lenglemetz, Lucy Rosier, Jess Perkijavan, Alexa Coleridge Cole, Yagiz Ozyurek, Ritwik Arya, Eugene Kuznetsov, Tom Benn, and 

 depending on whether you represent an app/brand or an agency, service provider, platform, or network or 

 Super Early Bird tickets are available until February 21 and go from £420 (USD $255) for app/brand representatives and £1,440 (USD $1,791) for platform, agency, or service provider representatives.

The App Promotion Summit attendees are bound to “discover the future of app growth” in London’s Brewery this spring, where the revolutionary CEO and co-founder of the Flo app, Dmitry Gurski, will give a keynote speech. The 2025 agenda features at least 70 other speakers, including app marketing masters from Deezer and Trainline.

This is one of the largest events for mobile app professionals in Europe, and it gets bigger every year. This time, the London-hosted summit will include a new App Talks Stage dedicated to hot topics like AI-powered app marketing, personalization, and multi-channeling.

: Appier, AppTweak, Axeptio, Revenue Cat, Stream, Vibe, Ubisoft, Decathlon, Louis Vuitton, Gameloft, The Economist, Match Group, Télérama, Deezer, Vestiaire Collective, AliExpress, L'Équipe, Lalalab, Orange, The Fork, and 

App Growth Summit Paris is a beloved industry event organized in one of the most beautiful cities in the world. This winning combination attracted around 200 visitors last year and the year before that. Set to return for the third time, the Paris app summit is expected to be larger, bolder, and more inspiring than ever.

Over 30 speakers, 12 sessions, and a happy hour networking event have been confirmed for 2025, with an emphasis on cutting-edge ideas and actionable insight. Only the lucky ones will get to be there: App Growth Summit is an exclusive event that functions on an invitation-only basis.

: Eventos Esferic Barcelona, Barcelona, Spain

: Axeptio, Adjoe, Edge226, Appier, Moloco, Revenue Cat, RevX, Singular, Smadex, Stream, Vibe, Zynga, Adidas, Tilting Point, Prematch, Product Madness, Glovo, Scopely, Booking.com, Tripadvisor, Bandai Namco, Voodoo, Blinkist, and 

App Growth Summit is a curated one-day event that brings together the crème de la crème of the mobile app industry. In over 12 sessions hosted in a stylish Barcelona venue, attendees can hear from more than 30 visionary speakers, meet up with elite industry figures, and receive first-hand insight into the future of app marketing.

Subscribe now for expert insights and strategies to accelerate your app’s growth with the latest trends, tools, and industry updates.

Stay Ahead in 2025: Top App Marketing Conferences Revealed

The most successful professionals in your industry attend top app growth events to stay informed and give you a chance to learn about current and future trends from your favorite app experts and the thought leaders who inspired them.

App marketing conferences allow you to meet potential partners, make valuable connections, and acquire state-of-the-art solutions before they hit the market.


App marketing conferences allow you to meet potential partners, make valuable connections, and acquire state-of-the-art solutions before they hit the market.